Obinna Tochuukwu Iyiegbu (Obi Cubana), chairman of Cubana Group is an award-Winning Entrepreneur, Philanthropist and People Developer. In 2001, Obi Cubana started his entrepreneurship journey from the streets of Abuja as a real estate agent.

He is proficient in Leadership, Entrepreneurship and business Development, Problem Solving, Negotiation, Management, Porfolio diversification.


Efosa Ogbeide was born in Benin City, Nigeria. He started attending business meetings with his father as early as age 9, and commenced working at age 13. This would lay the foundation of his prolific career, and entrepreneurial ventures.
Efosa Ogbeide holds a degree in Business Administration from Igbinedion University in Okada, Edo state, Nigeria; and a Masters degree in International Business and Hospitality Management at the Swiss Hotel Management School in Switzerland.
He started his career in 2006 as a distributor for Power Horse and also pioneered the sales and distribution of some other products like Dangote cement.
He brings nearly 2 decades of experience and expertise working with global consumer-facing brands and companies such as Power Horse, Axor Hotels, Guinness-Diageo,
Global Fine Wines & Champagne/Josien Holdings Ltd and also did hospitality consulting for companies/brands.
He has significant Marketing and Hospitality expertise leading the performance and strategy of
many companies. He brings extensive Marketing and Hospitality experience to Cubana FMCG from positions held in various global companies.

Efosa has a track-record of building, developing and driving consumer-centric innovations. His understanding of global consumer brands has seen him lead teams that have built the most iconic and successful brands- Ciroc, Johnnie Walker, Power Horse, Singleton, Glemorangie to mention just a few.
An Innovation Champion, he played a pivotal role in the Introduction, Activation and Distribution of these consumer brands across the different cities in Nigeria where he has worked across all the geo political zones.
In his role as Managing Director/Chief Executive Officer of CUBANA FMCG, Efosa is responsible for developing and executing all aspects of the company's global and local consumer
strategy, including Branding, Marketing, Customer Engagement and Relationships, Technology,
Emerging Business and Profitability. He plays a critical role in spearheading the company's work
on growth and key issues including the intersection of technology and hospitality, and the excellence of Cubana brand portfolio.
Efosa Ogbeide is married to Ewamade Ogbeide with 3 kids.